If you want to be a successful blogger then you should find all the factors of on-page SEO (also known as “on-site SEO”) that make your web content optimized search engine and users.
Many elements on your website can help you get the desired ranking and traffic, but are you optimizing them correctly?
Most people ignore on-page SEO right now and they only scattered keywords in the whole content. However, keyword placement still matters while on-site optimize your entire content that is preferred to search engines to rank.
According to a survey, 95% of traffic goes to the first page of search results.
If you want your online business to be seen on the first page of search results, your web pages need to be optimized. On-page balances all the SEO elements in your web page that are responsible for ranking high in search results.
In this article, we’ll cover some important on-page SEO elements for testing and optimizing your web pages that help you to high-performing on search result.
What is On-Page SEO?
On-page SEO is the process of optimizing the SEO elements in your web content so that your web page ranks in search engines. This process content includes meta-tags, titles, links, anchor text, and more. Be successful in getting your website a lot of traffic as a result.
In general, Google algorithm rank your website on three main factors: On-page SEO, off-page SEO and SEO techniques:
- On-page includes all those SEO elements like internal links, title tags, meta descriptions etc. We’ll cover all these factors below.
- Off-page SEO refers to external links, social sharing, backlinks and more.
- Technical SEO is different from both on-page and off-page SEO which include website speed, cache and mobile support and more technical parts of SEO.
On-page is the work done on your own page which is done to make your page quality. Better page quality makes it easier to get backlinks from others’ web pages for off-page SEO.
Why is On-page SEO Important?
On-page is important to you because it tells Google about your website and how you provide value to visitors and customers. It helps in optimizing your site for every aspect which includes both the search engine boat and the human.
Creating a website or publishing articles is not enough to become a successful blogger. For this you have to optimize it for Google and other search engines to bring traffic and attract more visitors.
On-page technology is the aspect of SEO that you have complete control over when it comes to customizing your web page.
It’s most important to improve the quality of your page which proves to be effective for creating backlinks on other sites under off-page SEO.
Every part of the on-page depends on you, so it is important that you do it well. So let us discuss all the elements of on-page SEO.
Elements of On-Page SEO
There’re many elements of on-site (on-page) SEO that we need to balance in our these elements to optimize the content.
In this section, we’ll mainly focus on create high-quality page creation using on-page elements that helps to bring a lot of traffic.
If experts are to be believed, they recommend giving priority to on-page optimization.
As the search landscape is evolving day by day. It’s important to ensure that your on-page SEO knowledge stays up to date.
- Page Title
- Header
- Meta Description
- Image Alt-text
- Internal & External links
So, let’s know all the elements below in detail:
Page Title (Title tags)
The page title ( also known as “title tag” ) of your website is one of the important parts of SEO.
A title tag is an HTML element that specifies the title of a web page. The title tag of a page is displayed on the search engine results page (SERPs) as part of the search snippet.
In simple words, the title tag of a web page is a precise and concise description of the content of that page. It appears as the clickable title in search results and is important for user experience, SEO and social sharing.
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Title tags are enough to tell both visitors and search engines what topic web pages are related to.
To ensure that your site’s page is ranked for a specific topic, be sure to include the focus keyword for the page.
Here are some best practices for developing a page title:
- If your title tag is too long, search engines may put your display title at risk of being ellipsis ( “…” ) or truncated. Hence, it is advised to keep it less than 70 characters ( per Google’s update).
- Don’t stuff the title with keywords. Keyword stuffing not only makes these unwanted but also difficult reading experiences. As in this example: buy widgets | Best widgets| Cheap widgets
You should avoid titles that are simply a list of keyword phrases or variations of the same keyword over and over. - Don’t forget to include your brand name in the title i.e. “on-page SEO – blogsurf”.
Many factors like emotional, power wards etc. are responsible for the title tag to make the web page SEO-friendly. Although, balancing all these elements is complicated. Coschedule Headline studio is one of the powerful SEO tool that help to write your awesome blog post title even easier.
Header (Body tags)
Using multi types of headers on your page helps in SEO in several ways. It makes the content more interesting to read for the users.
Header, also known as the body tag, refers to the HTML element <H1>,<H2>,<H3> and so on.
This header tag helps you organize the content. Also, they help search engines identify which pieces of content are important and relevant based on search intent. So make sure to use your primary keywords at least once or twice in the H2 header.
Having multiple sections of posts makes your content more impactful. Each side of the article needs its own H2 tag. Which is essential to tell your readers what this section has to offer. So they can get the information that they are looking for in this article, where they are located.
If you have trouble creating header tag for article like what to write in header tag. Now, you can go to AnswerThePublic Tool and search for headers according to your keywords. And you are able to find those header tags that are often searched by readers in search engines.
Meta Descriptions
Meta description refers to the summary of your web page that appears under page title on search results and often the length is 160 characters.
With Google’s new algorithms update, you can create a meta description of 158 characters for desktop and 120 characters for mobile.
Meta description of a page is more important Because it is displayed in the search result, so that the user decides what the quality of the content is. So, you should make sure it includes the focus keyword, which summarizes what your page is about.
Good meta descriptions are important for a SEO as they generate clicks which are essential for your page to rank higher in search results.
Don’t forget to provide information about your page or post by making it concise and simple.
Image Alt-Text
Optimizing images for SEO is an important part of one-page. Alt-text is also called alt tag or alt description.
Alt-text is a written copy that appears on the user’s screen instead of an image on a webpage, if the image fails to load on a user’s screen.
Optimizing the image First start with the size of the images. So that it loads fast while maintaining the image quality. For example, if your site is filled with over 400 kb images, it will have a negative impact on the loading of your page.
In addition, alt-text images tell Google what the images are about. Now, It’s also important because Google only places those images on the search results on which they see the alt-text.
This means, consumers may find your site through your image. So, it is mandatory for you to add alt-text to every image of your web page.
So let us know what things we should keep in mind while adding Alt Text:
- Make it descriptive and specific.
- Keep it shorter than 125 characters.
- Use keywords sparingly, don’t use keyword stuff.
Internal & External Links
Under internal links, you use hyperlinks to link one page of your site to another page of your website. However, creating internal links is essential for your website to rank quickly in search results.
Internal linking is important for on-page SEO because internal links send to readers to other pages on your website. Due to which they stay on your site longer. Which helps Google understand how valuable your site is.
The absence of internal links has a negative impact on the user going deeper into your site. So be sure to use your internal links to create content.
External links are one of the most fundamental elements of an on-page SEO strategy that are highly recommended.
Your website credibility can be greatly improved if you include links to other websites in your content. There is evidence that external links to authorized domains can increase your Google rank.
On-page SEO Tools and Techniques
On-page SEO is an important factor if you want to increase the chances of your website appearing in search results. However, it is useful not only to make your website appear in search results but also to maintain credibility for visitors.
Title tags are the most important and first SEO step for on-page to make visitors visible in search results and attract that is one of the factors that compel visitors to click as they appear in the search results.
Coschedule Headline Studio is a useful tool for creating a powerful title for your blog that calculates the score of the title tag as well as suggests you to create the best and unique title.
You can use ShortPixel to reduce the image size while maintaining the quality of the images on your webpage that will help your website load faster.
Now it comes to content writing, how to place the keywords in the content and make the right post keeping in mind many aspects like readability of sentences. WordPress offers several plugins for on-page optimization, two of the most important on page SEO checker of which are:
- Yoast SEO (Free)
- SEO Writing Assistant (Paid)
Another thing that you should keep in mind while writing content is grammar and spelling. It is essential to make your content pure. Get suggestions from Grammarly (Free) while you write your blog posts in desktop applications and sites across the web.
Conclusion
If you focus on on-page and off-page SEO then you will surely be able to bring organic traffic to your website. And Google will be able to improve your search rankings without risking penalties.
We hope you found the article on-page SEO guide useful and practical. Which strategy are you adopting to increase the organic traffic of your website, definitely tell us in the comment box.
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