Have you tried to find out the domain authority of your website?
Knowing what the domain authority (DA) of your site is can help you build and improve your marketing strategy.
Does really high DA help your website rank better?
In this article, we will answer all the questions about what domain authority is, how important it is to your website and how you can improve it.
If you find the article interesting, then you can continue reading it till the end.
What is Domain Authority (DA)
The domain authority of a website can be used to estimate the number of backlinks that refer it to the relevant sites.
It’s created by Moz, Domain authority (DA) is Moz’s metrics that uses a scale of 0 to 100 to determine how far a website is to rank in search engines. That is, the higher the DA, the better chance you will have to rank the website.
Typically, DA is calculated based on more than a dozen factors, including how many backlinks you have, the quality and relevance of your backlinks, Content Quality, SEO performance, root domain and more.
Some sites are authoritative without any effort because they naturally also have relevant keywords with related keywords.
In general, the better the backlinks of your website, the better chance to increase your website’s DA. Although backlinks are not the only metrics responsible for DA. Furthermore, other metrics should also be taken into consideration.
Domain authority is determined on a logarithmic scale, meaning metrics will not always increase or decrease the score to the same degree.
Why Domain Authority is Important to Our Website?
The authority of your website in Google search engine affects how you rank in Google. Because Google provides reliable and good results to its users. That is, the better the authority of your website, you will be able to attract more customers through organic traffic in Google.
In addition, domain authority is also important because of how your website ranks in search results. Ranking refers to whether your website is searched by the user in the search engine or not.
Sometimes your website is shown on the second page of the search result or at the bottom of the page due to lack of authority. In this situation, you get very few clicks.
Your domain authority helps you better understand the credibility of your website in the eyes of search engines.
If you want to increase the SEO ranking of your website, then consider improving your domain authorization strategy. However it may take some time to develop authority so don’t get disheartened if you don’t get results immediately.
What is good a DA Score
Your website’s DA can be between 0 and 100, the higher it is, the more likely it will increase in SERP rankings and web traffic.
Generally, those websites at higher-rank on the domain authority scale that earn backlinks from large sites such as Wikipedia and Google in the form of external links. Whereas a website with less inbound may have a very low DA score.
When you start a new website, the domain authority score starts with one that will grow over time as you earn more authoritative backlinks.
If we talk about DA Score which should be of a website. A DA score above 70 is good for a website while a DA score above 40 is an average.
Also, if the DA score of the website is below 40 then you should focus your attention on improving it.
A high DA score indicates how well-respected your website is. That is, you are getting backlinks from other sites.
How to Increase Domain Authority Score
If you are excited to increase your website’s DA Score then this section is going to be even more important for you. So, don’t leave this section by mistake before reading it completely.
Basically, no single metrics is responsible for the increase or decrease of the DA score. To increase the DA Score of your website, you need to focus on improving the overall SEO.
We will discuss in this section three steps which are more important in improving the DA score of your website:
1. Build High-Quality Backlinks
Link building is a must for a website’s DA Score growth. If you’re looking for DA score increase then you should focus on building backlinks.
Creating high-quality backlinks can be challenging. Therefore, you need to follow some of the suggestions given below.
Write a great content: The Authoritative Website will link to your website even when the content of your website is unique. This means that your content should be better than what is already on the Internet.
You should provide helpful solutions to the audience’s problem in your content, and try to figure out what they’re looking for.
In addition, you need to improve the readability of your content. And make sure the articles are well structured and nicely written.
If you need some more guidance on creating great content then checkout our post on writing a perfect blog.
Or you can use SEO writing Assistant tools to create a great blog.
Guest Posting: Most experts describe guest blogging as a great way to build backlinks. You can easily create high-quality backlinks by writing guest blogging for reputable sites.
You can place your link in the “Body Text” or “About Author” section of the guest blog post. However, this can only be done if the owner of the blog gives permission to do so.
This is the most important part of building high-quality backlinks, so you can try guest posting to boost your DA score.
Broken Link Strategy: Broken link strategy can be a good option for building high-quality backlinks. Here, it is very easy to get links, you just need to look for broken links.
We know that you have very limited time to write your blog and guest blog. so this method is best for you.
However, now you have the question of how broken links work.
These tactics are simple: Find the dead link page on the blog (link that is no longer working) and suggest replacing the broken link with a link to similar content on your website.
2. Get the basics of the website right
There are some basic things that you first need to keep in mind while setting up a website. These basics include creating on-page optimization content, making web pages load quickly and creating mobile friendly sites that are easy to navigate on mobile or tabs.
Google is now running Mobile First, which means it sees how websites are performing on mobile devices.
Some important tips that you can start with:
Internal link structure: Improving link structures can be a great way to build your site’s user experience. With links that direct other informational web pages on your site, you can keep your users on the site for longer periods of time.
Internal links help your website to be crawled for search engine bots. Which also helps indexing and reduces bounce rate.
In addition, it link juice passes from one page to another. Link juice is one SEO words that refer to the page value given to other web pages.
More links pointing to a page usually indicates its trustworthiness which is good for promoting a domain authority.
Website speed: Website speed is another issue to degrade DA’s score. So with PageSpeed Insights make sure websites are loading quickly.
Slow sites have higher bounce rate. Which are bad signals for Google and other search engines.
To improve website speed, you have to pay attention to many issues such as using the best hosting provider, reduce image site that used in post by Pixel lab, and building AMP pages.
3. Remove bad links
Not all equal links can be created for your website. In order to grow your domain authority, you need to maintain high-quality links and remove bad links.
A quality link is one that comes from a reputable site. For example, suppose a link comes to a Forbes site, then it will be considered a high quality site. Whereas other links come from unknown spammy sites, then it will be considered as bad links.
Links that are taken from spammy sites can reduce the domain rights of your website. In some situations, it can also be even a penalty from Google.
To avoid this from happening, audit your site for toxic links and remove them as quickly as possible. There are several SEO tools out there to identify harmful links through the entire link profile of your website. And you can use any one of these.
Typically, we recommend using Semrush to remove low quality links.
How to check domain authority
When you know how to increase DA score then you need to check it properly.
However, several tools available to check domain authority in market. But we have discussed the use of the following tools as some of the best tools.
Moz
Moz domain analysis allows you to check the domain authority of any site. Simply enter the URL of your website or competitors and see the domain authority.
This tool provides information about the number of unique backlink link root and number of keywords ranking for a specific website.
Also, scroll down on the result page for details like top followed links to this site, website top link, top anchor text and much more.
Semrush
Semrush is most popular tools for SEO. Also, it able to provide you data about the domain authority of the website.
To view the DA Score of your website or your competitor’s website in Semrush, go to Backlink Analytics from the left menu of the Semrush. Enter the URL of the website for which you want to check DA Score and click on Analytics. Now, you can see here Authority score (which is Domain authority score).
Use Semrush 7-day free trial today to check your DA Score.
Now, when you follow all the steps then definitely your website’s DA score will increase, as well as rank in Google search.
Conclusions
There are many factors contribute in your ranking. Therefore, for the overall SEO health improvement of your website, you should use the best seo tool.
DA Score is not only affected by any one factor, but we should pay our attention to improve all the issues of SEO. Which is help to improve DA score of site.
One thing to note is that fetching domain authority takes time. So make a long-term strategy to increase your DA score and follow all the steps mentioned by us.
SEO getting success is a long effort, so don’t get discouraged if you don’t get immediate results.
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