We are all aware that Instagram is a great social media platform for sharing photos and videos. But few people are aware that a lot of people make money with Instagram.
Instagram is one of the fastest growing social media platforms that garnered more than billions of active audiences in very less time.
It’s not only a great way to share your life with friends and family, but also to promote your business. After reading this article, you will be able to use Instagram to earn a lot of money.
In this article, we will discuss how to make money from Instagram using seven most popular strategies:
- Get paid for sponsored posts
- Promote affiliate links
- Sell your product (physically and digital)
- Monetize your contents
What you need to Make Money with Instagram
To start earning on Instagram, you have to make sure whether your Instagram account is eligible or not.
There are three things you need to make an account eligible to make money with instagram: reach, influence and engaged followers.
Reaches and Influences
The only reason businesses pay Instagram users money is the possibility in return. So brands are only interested in influencers with a large audience. That is, the more audience you have, the more money you can earn.
Let’s say if the number of your Instagram followers is only a few hundred, then the size of your potential audience is very small. That means, your content will be seen by very few people.
If you want to make money with Instagram then you definitely need a few thousand followers.
Checkout our article on how to increase followers for your Instagram account.
Engaged Followers
Engagement is an important metric that reflects the audience’s reaction to your post. On Instagram, engagement is measured by a variety of metrics such as:
- Comments
- Shares
- Likes
- Click-throughs
- DMs
- Branded hashtag
- And more..
These following actions confirm that your content is not only being seen by people, but they are actively interested.
If everyone is indifferent to your post then they are probably not likely to buy the product you published.
Calculating engagement for an individual Instagram post is very easy. You divide the number of actions taken on the post by the total followers and multiply by 100.
For example, if you have 5000 followers and your post receives 150 likes, 30 shares and 20 comments, your engagement rate would be 4%.
Counting Instagram engagement based on your followers helps you get an idea of how your followers are going to think about the content.
How to Make Money with Instagram
Now, before you will be excited to make money from Instagram, you must be curious to know how to make money from Instagram.
This question arising in your mind will help you to find a way to make money from Instagram.
However, if you have satisfactory followers then follow the below given 7 ways to make money from Instagram.
1. Get Paid for sponsored Posts
Brands typically partner with Instagrammers to promote their products and services. As a content creator, you are expected to publish an effective post or video to increase awareness of the brand you are working with as partners.
Unlike brand partnerships, such deals are usually managed by marketing agencies that work with brands. For this, they pay Instagrammers at the rate per average post, although it completely depends on the number of followers and engagement rate.
You should publish interesting images to start building your followers. These images ideally represent the personality. It helps you build a glamorous personal brand. If you’re interested, I have a post that might help you build your Instagram followers.
Sponsored posts or stories keep the same level of truth in advertising as any other form of marketing. Resulting, be sure to include a disclosure for each paid post and story. To do this, set up branded content in your account settings and then tag your business partnership.
2. Promote Affiliate Links
Affiliate link promotions is one of the best options to earn money online. Just for this you need a platform where you share this link.
As platform you can choose any one like blog website, social media (Facebook, Twitter, Instagram), email marketing, etc. Choosing a platform in which you can do better will be extremely beneficial.
Affiliate marketing gives you the opportunity to earn money in the form of commission in exchange for promoting (selling) products and services of other companies. Which is the biggest source of earning money online.
As a content creator, you may partner with a brand or affiliate network, such as Shareasale, to promote a product or service to your audience.
You can use the medium of bio, caption, video and post to promote affiliate links. Content creators can expect a commission of 5% to 20% on each sale (via affiliate links).
It is more difficult than running ads on this website. Because this requires you to have a large number of followers, Instagram doesn’t allow you to place clickable links anywhere except in the bio.
3. Sell Your Products
Selling products to make money online is a big source. Generally, creating an ecommerce website is a great way to sell products. In today’s era, Instagram is one of the trending ways to promote products that increase your chances of selling a product.
To start selling products on Instagram, all you need to do is integrate your ecommerce store with your Instagram profile. After that, you can send your products directly to your audience through Instagram posts, stories, explorer tab and the shop tab on your profile.
Earlier selling products to ecommerce store owners on Instagram was not easy but now it is very easy. Now, the audience can visit your store in just one click after viewing and testing your product on the web or app.
If you want to sell a product on the Instagram platform, you will need to set up a store. For this you need to convert your Instagram account to a business account and create a product catalog. Once you’ve set up a product catalog, you can promote all of your content by making it buyable.
4. Monetize Your Video Content
Video has been a major focus for marketers in recent years. You can earn money by monetizing Instagram video content like YouTube. Allow brands to run ads during your videos to monetize Instagram video content.
Make these settings before ads run on videos: Go to your creator account settings and enable the monetization option for in-stream video ads.
Once you’ve done your settings, post the video as usual.
In recent years, Instagram has made a new update on videos that allow the posting of longer videos instead of IGTV (limited to 60 seconds).
Now with the new update you will be able to merge Instagram feed videos and IGTV. Business profiles Users can access them through a tab on their account profile. After that you can upload videos easily way.
Video previews are 60 seconds long unless the video is eligible for advertising, then 15-seconds review limit remains. Then eligible creators can earn money through Instagram in-Steam advertising.
5. Sell Your Photo and Virtual Product on Instagram
We are all aware that the major focus of Instagram is visual content. In such a situation, good quality and original picture will attract a lot of buyers. In this virtual content includes art, images, animation, painting selfies and any other form of visual content.
On each of your posts, include an interesting and catchy caption and watch viewers visit the link in your bio. This is a popular and very easy way by which people make money on Instagram.
If you are a good photographer then you can get paid for your photos. You can use the best photo editor apps or the web like canva to get the most out of the photos you take.
After that, post your photo with a incisive captions, hashtags, and product tag. Customize your images by adding a watermark and listing the details to capture potential buyers. Analyze the market to find out what works best for you.
Conclusion
Instagram is one of the most popular social media platforms that are a great way to share photography and reach a large audience. Which provides you many ways to earn money but it depends on you what you choose.
Once you have built an audience and establish trust, it is easy to make money with the methods outlined in this article.
What are you using the tactics to earn money with instagram, let me know via the comment section below.
