Usually, people use different types of SEO strategies for only one purpose: to increase website traffic.
If you have traffic on your website, then obviously you are sure to get more sales with conversions.
Is the traffic generated by the SEO strategy enough? So you’ll probably have a stay here. So, my answer to this question is “no”.
Because when you are completely dependent on SEO for website traffic, whenever there is a change in Google algorithms, then there is a possibility of your losing potential customers.
Therefore, to increase web traffic, emphasis should be laid on bringing diversity to the strategy, resultant even after changing the algorithms, the traffic keeps coming.
In this article, we are going to look at organic ways to increase website traffic without SEO strategies. So that the traffic coming to your website is not completely stopped due to algorithmic changes.
Why should You Use to Increase Website Traffic without SEO
You are not the only one to generate traffic for your website using SEO, many website owners are doing this. High-quality traffic can provide better ROI with conversion users.
If you are looking to grow high-quality traffic to your website then you should focus on these strategies (without using SEO).
I don’t mean to say that you should not completely ignore SEO. All website owners must follow the top best SEO practice to avoid getting penalized by Google and get the site indexed.
If you are bringing all the traffic through the SEO, then due to the change in Google algorithm, your traffic fluctuates.
But if you are bringing the same traffic from other strategists without using SEO, then traffic will continue on the website even if there is a change in Google algorithms.
The strategies to increase traffic that we will discuss below will be helpful for pre-existing SEO plans on your website.
Some Important Strategies to Increase Website Traffic without SEO
There are many ways to drive traffic to the website, some of which are free and paid.
Most of the blogger cannot go for paid techniques all the time whereas SEO take some time to drive traffic to the website even though these are free.
However, there are many more marketing techniques that can be used to increase website traffic without SEO.
1. Content Marketing
Content is the most important aspect of all online marketing campaigns. The content marketing makes sure that you develop consistent, valuable and relevant content to attract your target visitors.
Marketing content comes first when it comes to long-term type marketing strategy. And when you develop high-quality content you can establish a good relationship with your target market.
There are several ways that you can approach content marketing. Blog posts, podcast episodes, infographics and YouTube videos are some of the strategies you can use to do content marketing.
You can use web content for content marketing. However, the information you publish should be useful and engaging to your audience. Web content should be attractive enough that visitors come to your site again.
Before coming up with the content, some thorough research needs to be done. You should find out what interests your market. Also, try to figure out what they are looking for in developing content around this.
Click here for a complete guide to content marketing.
2. Social Media Marketing
Meeting people is the best way to increase website traffic where visitors like to hang out. Yes! we are talking about social media, today almost everyone spends more time on social media.
It can be a golden opportunity for you to increase website traffic, develop brand awareness and reach new people.
About 7 out of 10 people in America are using social media to connect with each other. Hence, you can also ensure to promote your business here.
An effective social media marketing campaign can drive more traffic to your website, increase brand awareness, and improve effective marketing communications.
It is important to plan correctly before executing your social media marketing campaign. Since different social media have their unique features, choose the right channels to market effectively on social media.
One thing to remember is that users visit their favourite social media platforms for entertainment, not to buy a product or service.
On social media, you need to provide value first and develop good relationships with potential followers.
To do This, you can achieve it by sharing informative posts and sharing some funny images.
3. Paid Ads
Paid ads are the quickest option for getting quick clicks and traffic to a website. It’s easier than ever to appear on your website in front of the right people with advertising on social media platforms and Google AdWords.
For example, Facebook offers a wider range of customers with more options to target them. So that you can avoid wasting a lot of money on advertising and can put your business in front of target customers at a reasonable cost.
However, you don’t need to be an expert in advertising on the largest platform. Running ads on lesser-known platforms whose audiences align with your product can be effective.
If you are worried that advertising will cost more money, then let me tell you, it is not like that. In the beginning, you can spend $5-$10 per day to know how different platforms work for advertising.
4. Guest Posting
Guest blogging is an expert choice strategy to drive traffic. The purpose of which is to broaden the reach of your brand and take advantage of someone else’s visitors.
Let’s say someone in your niche has the largest and engaged website. If you keep any content with them, then think about how much traffic will come to your website.
You may be wondering why someone would publish your content.
Everyone is looking for high-quality content, so if you provide well-researched and useful posts for free, So they are ready to publish it on their website. Because it is benefiting their audience at zero cost.
Another question must be coming to your mind why give valuable content for free.
It will be an opportunity for you to reach hundreds of new users, many of whom may become long-term customers.
Here are some advanced search techniques that can be used to find websites in Google that accept guest posts:
keyword intitle: “write for us”
Keyword intitle: “submit guest post”
Keyword intitle: “site that accepts guest posts”
Keyword “guest post by”
Keyword intitle: “submit” + inturl:blog
5. Email Marketing
Email marketing is one of the efficient ways to increase website traffic which you cannot separate from the list of digital marketing.
According to a study, a business earns at least $40 for every $1 spent on email marketing. Given this, more and more marketers are increasingly implementing this marketing approach.
Email marketing allows you to reach potential customers directly. This is a viable marketing way of communicating with customers. You can ask questions, seek feedback, initiate soft sales and even persuade big buys on this platform.
In your email, emphasize promoting any new products or services you have. In addition, it is good to include a link to your promotion so that it is very easy for you to locate it on your website.
Those people who are new to email marketing should start early to build their email list.
6. Link Building Strategy
We all talk about SEO strategy, then link building comes first to mind. When reputable websites link to your site, a link is created for your site.
Link building is the most important process to increase traffic on the website. Google algorithm favours your website with link building and increases the rank on the search page.
Link building helps in increasing website traffic without relying on SEO.
Link building is a process that focuses your reach on new users and your interaction strategy to increase brand awareness.
Here are some tips to develop an effective link-building strategy to increase website traffic:
- Broken link strategy: Broken link strategy is one of the best link-building strategies. If you’re too busy to write your content.
- Engage with your audience: Create informative and shareable posts and encourage your followers to share.
- Write great content: In order to be linked to another site, you must have content that is actually linkable. This means you should create quality content.
7. Video Marketing
In today’s era, Internet users turn to videos for both sources of information and entertainment.
In fact, videos claim traffic for 80% of all web traffic. This is extremely why paying for video marketing is the right decision. Video marketing is incredibly popular today.
The special thing about video marketing is that it is both auditory and visible. It is very easy for the users to understand and learn from the video. Videos make its content easier to remember than text.
You can upload your video on popular sites like Youtube, Vimeo to bring attractive traffic to the website.
It can be a good idea to include videos to make your web content more user-friendly. Because 90% of people say that videos have helped them make a buying decision.
If you include videos on the product page then it will definitely increase the conversion of your website. In addition, it is a pleasant way of educating the customers about the product.
For more details, you can checkout Brian Dean article on video marketing guide.
Conclusion: Increase Website Traffic
To increase website traffic, you should use strategy other than SEO. If you’re depend only on SEO, when you change the algorithm, then the SEO technology becomes outdated.
We hope that this article helped you in creating a comprehensive digital marketing plan to effectively increase website traffic.
Now, you can use one of these strategies separately or all of them together. This strategy can change the way you attract customers.
