The use of Instagram is not only limited to sharing photos and videos to friends and relatives. You can now use Instagram as a source of earning along with promoting businesses.
As we have mentioned in the previous articles, what are the methods you can use to make money on Instagram.
One of the main goals of every business is to provide a seamless shopping experience to its customers, not only to drive conversions but also to win repeat customers.
Fortunately, Instagram provides the ability to tag brand products to make customers’ product buying experience seamless that their customers expect.
In this article, we will tell you about Instagram product tagging and what it is, how it works and much more.
Let’s get started:
What is Instagram Product Tagging
Instagram product tagging is a feature that allows the user to access the product by clicking on the tag. The brand can tag the product in the image so that the user can click on the tag to find information about the product such as price, description, product details and details of delivery and return.
Instagram gives your customers the option to complete a purchase without leaving the app or visiting a brand’s website.
However, in some regions, the basic checkout option is currently unavailable. Which means the tagged product provides access to the product page through Instagram.
In both cases, the product tagging feature makes for a seamless shopping experience. Understand in a simple language, it helps in converting a visitor directly from the search stage to a potential customer.
Who is Eligible for Use Tagging Features
Generally, a business account is able to use the product tagging feature as part of the Shopping Rollout. Whereas this feature of Instagram cannot be enabled on a personal account.
However, all users on Instagram can mention their posts to people (who is available on account in instagram).
This feature is expected to be available soon for the creator account. After this update, everyone will be able to take advantage of these features, provided the user has to tag the respective brand before tagging their post product.
This certainly helps provide more opportunities for affiliate marketers and enhance the marketing capabilities of the platform.
Now, product tagging on Instagram is available on the creator account. However, when creator use product tagging, a message saying “Eligible for commission” appears at the top of the post.
By doing this they maintain transparency with their audience for the product they promote that earn them a commission.
How to Add Tags for Product or Brand on Instagram
The process of product tagging on Instagram is very simple. But before starting this, you have to make sure that you have shopping set up your account. Follow the steps given below for product tagging.
To tag the product of your new post, click on the ‘+’ button on the top right corner of the Instagram app.
Follow the normal procedure to create a new post. Select the photo and video you want to upload and select the necessary captions and filters.
Now, click on Next to proceed. Tap the Tag Product option.
Tag the product in the photo or video that you want to know tagging for.
Tap Done and then Share that’s it. You have created your first shoppable post on Instagram and people can start buying your product from the post.
Tagging Product in Stories
Tap the ‘+’ sign button to create a new Instagram story.
Use the usual method to create a story that you have been doing already. It can contain your photos and videos that you want to upload and then add text, hashtags, music and other effects.
Next, tap the sticker icon and select the product link sticker.
Now, select the product for which you want to tag in your story.
Publish it to your story. You’re Done.
Tagging Product on Reels
Click the “+” sign button to make it reel.
Complete the simple process of creating your reel, including recording original video, adding music, or taking pictures from your camera.
Now, select the products or collections you want to add to the reel and hit Done.
Publish your Shoppable reels now, the audience can buy your products from here.
How to Tag on Instagram to Earn Money FAQs
How Many Instagram Followers are Needed to Tag a Product?
Actually, product tags do not require a large number of followers. The key of success Instagram marketing is creating a strategy and high-quality content relative to your niche.
In addition, you need to post frequently to retain your audience. Doing so, helps you expand your reach and build trust with visitors.
Can I Start Tagging My Product with 1000 Followers?
Yes, Even with just a thousand followers, you can monetize by tagging products as long as you have a good engagement with them.
Suppose, you convert a good percentage of your thousand followers into potential customers, then you can definitely increase the sales of your business.
How to Get Paid on Instagram
Not all users on Instagram get paid, however if you are commit to setting up a branded content for your followers. So there are many ways you can get paid from Instagram such as doing affiliate marketing and Instagram marketing.
Two Words
A social media strategy that includes Instagram Shoppable tab can then be a great way to grow your business. Product tagging refers to informing the visitors about the product related information and offers.
Instagram product tagging shorten the steps for customers have to take to purchase. Which means customers do not need to leave Instagram to buy the product. They can simply click on the product from the picture from their mobile device.
Now that you have all the information related to Instagram product tagging, you can start to reap the benefits for better conversions. Follow the tips and best practices above to make product tags work for you.
I hope this article helps you to grow your business (sales). Follow us on Facebook and Twitter for more such useful articles.
