If you are a blogger then you can not ignore Adsense. This is the main source of blogger for making money. When we talk about adsense optimization, there are many things in it. But the main focus here is to get more eCPM, that is to get the more cost per click.
Otherwise, despite good Adsense CTR, we can not make good money. In such a situation, if you focus on the points given below, And this will surely help to increase Adsense CPC.
What is Adsense CPC:
How to get more CPC before knowing this. Before that it is necessary that what is the CPC. You might have noticed that AdSense publishers talk more about CTR and less about CPC. If you are more serious about Adsense Revenue, then you should work more on CPC than CTR.
The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising.
Factors that Affect Adsense CPC :
There may be reasons to influence CPC.
1. Niche:
First of all, choosing the Niche is the most important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog. I would like to clarify here, if you are going to choose the Niche however there are niches that can pay you high CPC. Some niche on it that will give you high CPC. I have done this in descending order.
- Domains- Blog on internet domain like Hostgator, GoDaddy,Namecheap and etc.
- Gadgets- Tech gadget like Apple, android
- Google
- Microsoft
- Facebook
- health
2. Content:
Content is the most important for any blogger. Before writing a blog, you should know that the readers are searching on the internet. And try to solve the queries and questions that they are searching for. You should keep your content according to your niche, which will make your readers easy. Of course, good content will give you high CPC.
3. Platform:
Our blog are read different platform like Desktop, laptop, mobile etc. Generally the CPC are not much affected by the platform. But you should be careful that you get more readers, you should choose that platform. you will get most of reader from laptop and desktop device.
If you are able to reach hands-on mobile in comparison to laptops and desktops, then it is even better because the ads shown in mobile are more quality. If you use the WordPress platform, then you can plug in and get it in mobile format.
4. Country:
One of the most important factor that can increase CPC is the country you are targeting. If one click on the ads is given from the US, then $2 to $3 and the same click is from India, then you will get only 20-30 cents. You should try that your blog be in English and in the English speaking country. his will also increase the page rank of your website.
5. Text & Image format:
Blogger Beginner needs to know the context of advertising, which formats are in conformity with your blog. Image ads are more attractive, but we can not ignore text ads. The image keeps the ad CTR high. In the text ad, the CTR control is also high with high CPC. We should use both ad format image & text.
6. Ad Placement:
It is important to know where and how you put your ads. Place ads at this place where the reader has no problem. You put maximum three ads on your blog website. Two ads blogs or articles should be in and out of an article.
I have create this video tutorial to explain how to increase Adsense CPC.
