Are you looking to grow your business quickly? Content marketing strategy is one of the most accurate options that help in generating leads on a large-scale.
As website owners, content creation and content sharing are important aspects of effectively delivering your services to targeted visitors.
According to one statistic, more than 85% of B2B marketers use content marketing to generate more leads. While more than 75% of marketers are planning to invest money in content marketing.
What’s Content Marketing
Content marketing is the complete process of planning, creation, publishing content, and sharing to reach your target audience. This tactic helps improve brand awareness, increase sales, and connect with your target audience members.
Under this strategy, the focus is on creating and distributing valuable, relevant, consistent content to attract and retain defined audiences.
To build a strong relationship with your target audience, you need to provide them with high-quality content. However, content marketing is a long-term strategy.
Why Content Marketing is Important
There is much importance to using content marketing. It’s not only limited to helping you reach targeted visitors and boost revenue.
These techniques are most useful for educating the audience and solving their problems that establishes a true relationship between marketer and audience.
“Content is king” is an often-cited quote in the online marketing world. That means the success of the website depends on the quality of the content. Therefore, you must offer such content on your website that meets user demands.
In this article, we’ve mentioned some importance of using content marketing below:
- Brand awareness: Content is the best way to tell your visitors about your product and services. Its special thing is that you can do the content creator at a very low cost. Which are the most effective and accurate way to increase brand awareness? Whereas, the process of building brand awareness via advertising or PR is more expensive than it.
- Increase sale: Through content, you can present your product and services in a better way among visitors. In addition, you can explain to them well the utility and needs. They are excited to buy your product when they understand their need that helps your sales increase.
- Educate your audience: Content should build for the sole purpose of educating your visitors. Because you’d be well aware that visitors have come to your website to find an answer to his/her questions. For example, the visitor is searched wpbeginner for WordPress knowledge.
- Helps link building: If you are able to create good quality content, then other websites will want to add their content with you. This helps you to increase the domain authority and page authority of your website with backlink gain to get more traffic.
Furthermore, there is much other importance of it, which can be covered in a single article.
Type of Content Marketing
There are many types of content marketing. However, it is a little difficult to decide which type of content is right for growing your business.
So let’s have a look at some high-performance content in the marketing world:
Blog Writing
Blogging is the simplest and most powerful type of content to promote a business. The better your writing skills, the more it will affect your visitors.
However, you can provide educational, product-related, and customer-related articles for your visitors via blogging. Blogs can also use to converts readers into customers, boost brand awareness, and build a relationship with the audience.
Use blog content to make your business a success. For more details, see our step-step guide on how to get started a blog.
Social Media
Content marketing is one of the more effective ways to reach targeted visitors on social media platforms such as Facebook, Twitter, Instagram, and more.
Because there are over 3.7 billion active global users on social media. However, it depends on you which methods are you use to reach them.
Social Media offers exciting opportunities to increase leads and revenue by influencing prospects and customers at all stages to increase brand awareness and brand credibility.
Infographics
Infographics are the most effective way of educating your user. It’s most helpful more than text for visitors.
With a mixture of simple words, short statements, and clear images, infographics are more helpful in making your content of good quality. Which is more pleasing to all the viewers.
When a person needs to understand something new, it can be difficult for you to explain in words only. So going to infographics is a good way.
Videos
In digital marketing, video content can be a unique way to keep yourself in the midst of competitors. Because video content is effective in grabbing users’ attention and connecting them to you.
Generally, consumers prefer to watch videos before purchasing or using a product. In such a situation, creating video content for you can be a great possibility for increasing your product sales.
Videos are useful for more than entertainment too, videos on landing pages are capable of increasing conversion rates by over 80%. Just by mention the word ‘video’ in your email subject line that helps increase the open rates of email by 19%.
Furthermore, there are many other types of content marketing such as podcasting, visual content, eBook, email, and more. Which are useful to increase your brand awareness.
However, you can choose any of these content marketing for your business. But know your skills before choosing that you can do better for them.
Right Step to Content Marketing Strategy
Content marketing is the art of turning visitors into true customers. To do this you must be under a plan to make high-quality content.
Many people think of it as too complicated but it is not so complicated that you give up its efforts.
Let’s follow some simple steps of content marketing strategy:
1. Set a Goal
Setting a Goal is an important part for content marketing. Before creating any content, you should determine the goal.
Storing words and making long videos is not called successful content marketing. Often people feel more dry than such things. If you want to create a successful content strategy then you can start with goal setting.
To set content marketing goals, you can consider the following facts:
- Build brand awareness
- Drive traffic and generate engagement
- Generating prospects and sales
- Educate the customer
- Customer support and loyalty
Once you’ve set goals, you can start building content marketing for your business.
So let’s go ahead and know the next step of the content marketing strategy:
2. Know Your Audience
As a content marketing strategy, you should know and understand your visitors. Who are your visitors and what do they need so that you can reach them with the right content.
The purpose of targeted content marketing is not just to attract a lot of people. Under this strategy you have to attract those people who can actually buy your product and service.
The use of web analytics, social media analytics and email analytics will give you the data you need to achieve the targeted visitor.
- Age
- Gender
- Interest
- Education
Use Google Analytics to analyze your web and other content. Read more about using Google Analytics with WordPress.
By gathering the feedback of your current customer, you can get more information about your targeted visitors.
3. Choosing the Right Content Type
There are many content types like blog posts, videos, podcasts, webinars, out of which you can choose one to start content marketing.
Always choose content marketing according to your skills. The right kind of chosen content will be responsible for taking your business to success. Skills make you unique for your visitors to do something better.
Although there are a lot of visitors for all types of content, you should not choose any type of content from which you are untouched.
For example, If you’ve run a cooking academy, then the type of video content will be better for you to share your recipes. Nevertheless, you don’t feel comfortable in front of the camera and your own voice also doesn’t feel right.
In such a situation, you get the best selection of blog posts because a lot of visitors use Google for searching for information. Which can be a big possibility for you.
Now, see the guide to start your blog post content.
4. Search Topic for Content Marketing
The goal of content marketing is to get targeted traffic from search engines like Google, Yahoo, and YouTube. Therefore, it is not enough to know who your visitors are, as well as it is very important to know what they are searching for.
For this, you can use SEMrush as the best keyword research. This most unique feature comes with the Keyword Magic Tool. This helps you get the highest search keywords in search engines for your content marketing.
Just type the words for your content here. It provides you with a giant list of keyword with monthly search volume, keyword difficulty and other many other important metrics.
We’ll need to see the before selection of the most accurate and targeted topics like High Volume, Less Competitive, less Keyword Difficulty, and others.
Creating content marketing with the most trending topics under the content strategy is critical for business success.
5. Creating a Content Calendar
Calendars are an important part of a content marketing strategy, When and where and how content marketing should be published, it is more important for a marketer.
Generally, a Content calendar is a schedule look at what and how you publish content. You need to know more about the platform you are going to use to publish your content.
However, many marketers are still struggling to learn how to set up and use calendars to achieve their goals.
SEMrush is an accurate tool that allows you to restrict your content calendar and marketing campaigns in one place.
Planning and management of content activities require constant monitoring. The SEMrush Content Platform helps you keep track of your team’s actions and a deadline is implemented to ensure that all activities are implemented on time.
6. Promotion of Content
You have to bring your content in front of people. If you think that your content is completed by just writing, then perhaps your thinking should be changed.
Once you’ve made a blog post, video, or other ‘content marketers’ live, you can use the following platforms to promote it:
- Social media: Social media is a simple way to get your content in front of people. You can reach your content among people through other social media like Facebook Twitter and Pinterest.
- Email to the subscriber: Your subscribers are your best customers to whom you can tell about your content through email. Because the same visitors join your subscriber list who like your content. See our guide on how to grow the email list.
- Paid Ads: Paid advertising is probably the fastest way to get your content in front of new prospects. You can pay Google for this for advertising. Furthermore, you can pay for clicks and conversions on Facebook, Twitter, and Pinterest.
7. Find the Result
Finally, you need to assess the success of a content marketing strategy. Because the position of your content changes in search engines all the time. So, it’s necessary to monitor the content.
Google Analytics is a free tool that allows you to assess the status of your content.
you can check your content status at following level:
- You can use Google Analytics to know how your content is performing such as Traffic, Clicks, Geo and more.
- Here, you can measure social sharing activities through BuzzSumo and other social analytics.
- See the OptinMonster conversion analytics dashboard to assess the success of your marketing campaigns.
SEMrush enables us to use KPIs features for search rank for your content. Furthermore, you’ll be able to track the email signup for your email software.
Final Thoughts
Generally, many marketers use Google Analytics to track the performance of their content. However, you can easily use it to assess your website content. While assessing published content on external resources with Google Analytics is a challenge.
SEMrush Content Platforms allow you to track your performance on both your website or third-party website within a second.
I hope that this article will help you to understand how to create a content marketing strategy from beginning to end.
How did you like this article, let us know through the comment. You can also follow us on Facebook and Twitter so that we can provide you even more important posts.
