Getting the right keywords for your content should be your topmost priority for you in terms of SEO.
If you are looking to create content for your website, the first thing you will do is look for keywords.
Focusing on long tail keywords in your keyword search strategy is part of a great SEO strategy. These are such keywords or key-phrases that are more specific than the keywords you usually use.
It is generally difficult for new and small businesses to rank well with generic keywords. If you want to increase your traffic and conversions quickly, then using long tail keywords may be the best solution for you.
However, choosing the right keywords isn’t always easy.
In this article, we walk you through the benefits of using long tail keywords along with simple steps to help you choose the right keywords for your content.
What are Long tail Keywords
Long tail keywords are a phrase that usually consists of three to five words. These are highly targeted search phrases that specifically identify the intent of the searcher. These keywords usually have low search volume, low competition, and high conversion rates.
The reason why these keywords are called long tail is also because if you plot keywords on the basis of their search volume, these searches will be at the “long tail” end of the demand curve.
It’s easy to find short tail or head keywords as you run your keyword research. For example “SEO” or “keywords” are single keywords that are perfect in grabbing the attention of the marketers with high search volume.
Usually, where there’s search volume, there’s a lot of competition. Therefore, it’s a bit easier to rank for long tail keywords with slightly less volume.
Benefits of Long tail Keywords for SEO
This SEO strategy can’t be followed for quick success. Long tail keywords are a long term solution to search conflicts, so need to be patient for more traffic.
These are usually less competitive than shorter keywords and have a higher conversion rate. Because, it’s capable of attracting the visitors who want to make a decision to buy any product.
Not only is there one aspect of using the long tail keyword, we will talk about 7 benefits of using it in this article.
1. Less Competition
Due to relativity low completion, long tail keywords are much easier to rank than short tail keywords.
According to backlinko’s 306 million keywords analytics, 91% of all search queries are long tail keywords. Suppose you are not focusing on long tail keywords in your strategy then in that case you may miss big opportunity of getting quality traffic to your website
Furthermore, it is much easier for long keywords to rank higher in organic search results as well as in paid ad results than for normal keywords.
For example, a short keyword like “keyword in SEO” has over 11 million result in Google.
So if you want to get rank #1 in google for that query then you have to beat 11 million sites.
Whereas on the other hand look at the long tail version of the keyword like “long tail keywords in SEO” then there are 3 million results in google search.
That long tail keyword has far less competition than a “keyword in SEO” title.
As a result you will be able to easily rank the long query in the search engines.
2. High Conversion Rate
The search for a long tail is not just a long one.
They are also more specific.
When a user is in the last stages of the buying cycle, it’s most likely that they’ll use a long tail keyword to find something specific. This type of search will help them in making the right decision for shopping.
Short tail keywords are preliminary information to a buyer when they are looking for a product or service and making a comparison. For example, take a keyword like “keto diet”.
Now those searching for the “keto diet” may be trying to figure out why or how it works. As a result these are informative keywords so you are less likely to get conversions.
However, if the buyer has set their mind to buy then they will be on the lookout for the long tail keywords such as “keto diet supplement”. Now, These keywords will serve as transaction keywords.
According to a survey, long tail keywords have 2.5x more likely to convert than head keywords.
3. It’s Useful for Conversational and Voice Searches
Long tail keywords are the only method of Semantic search optimization.
Wherever we live today, more than 55% use voice search every day.
When a user searches for anything on these platforms, such as any questions (what are the best restaurants nearby) and orders, So your long tail phrases are easily optimized in search results.
Try to guess the intent behind commonly spoken and spoken queries by the user. So that you can provide better answers about their business and questions. In addition, you can better target these long tail keyword phrases.
If you target high converting long tail keywords even with low search density, these keywords can definitely be more valuable to your business also today.
4. Keep Most of the Long Tail Keywords on Your Site
Did you know that 70% of traffic comes from your long tail keywords?
The reason for this is that it is an actual search phrase that people enter more in search engines. Being unique helps users find what they are looking for.
For example, if the customer wants to buy headphones, then they can go for keywords like “best headphones at the lowest price”.
If you look at the keywords on your website that are driving the most traffic, then you will see that they will be long tail keywords.
Read one useful more tutorial: Which keywords bring the most traffic for your website
This makes it clear that if you want to increase the organic traffic of your website, then the use of long tail keywords must be increased on your site.
5. It Help to Know the User’s Intent
It recognizes user intent and gives you a better opportunity to be of service to them.
When a user enters a long tail keyword in search engines we can get a better understanding of what they want.
For example, a short tail keyword might be Graphics Design Sheffield. It’s not 100% clear what type of content searchers are trying to find. For a moment you can understand that they want to hire a graphics designer but this may not always be the case.
While typing a long tail phrase “the graphic designer companies hiring me”: Gives a strong indication of what they are hoping to achieve in their search. When it is clear what the user intends to search.
After knowing this make sure that you are answering the questions of the audience. Which gives your target audience valuable content which helps in increasing your conversion rate.
How to Find Long Tail Keywords
Now that you have got so much information about the importance of long-tail keywords, then this section is also important for you to know.
In this section, we give some quick and easy ways to find long tail keywords:
Google “Searches related to..”
Perhaps you have not noticed, whenever you scroll to the bottom of the Google search result, you will see a section called “Searches Related To..”.
This field is like a mine for your keyword searches that might not be found in any paid tool.
It’s very easy to use:
First, you enter the keyword in Google search box for which you want to rank.
Next, scroll to the bottom of the search results page. And look for “Search Related to..” for that keyword.
Here, you’ll find some long tail keywords that you can target.You’ll find some long tail keywords that you can target.
Answer The Public
Answer The Public is a trending keywords search research tool that smart bloggers use to reveal query based keywords.
To access it, go to the official website of Answer The Public and enter your keyword in the search box.
Now on clicking the Search button, it will reveal many query phrases related to your keyword. These are the question keywords that are most searched by the user in the search engines.
In general, you can know that the query keywords have a longer tail than the leading keywords.
Since the result page now contains a long list of question phrases, you can also shorten the displayed data in alphabetical order for your convenience.
Google Autocomplete
Google Autocomplete can be a better option for finding long tail keywords that you may have been overlooking.
This is a promising blogger’s favorite method to find long tail keywords.
The suggestions you get from here come from other Google i.e. Google tries to tell the users what they search.
To use search term research, you just enter your keywords into Google. It will suggest longer keywords using Google’s autocomplete features.
Furthermore, you can type keywords and one letter in Google, then it is shown for your complete keyword.
If you have a dilemma, enter a letter with the keyword which would be right for your topic.
Fortunately, long-tail keyword generators like Samrush and UberSuggest paid tools both scrape Google Autocomplete data.
Fortunately, long-tail keyword generators like Semrush and UberSuggest paid tools both scrape Google Autocomplete data.
Semrush is only one solution for all keywords like suggestions, questions and related to. Click here for a Semrush 7-day free trial today.
Final Thought
If you want to build an effective organic
search strategy, you need to incorporate long tail keywords into your practice.
First of all, you have to identify keywords with a long tail according to your niche. Which you are confident that you can target with quality content.
If you are not recognized by a higher authority for your website. It’s the time to start blogging about your industry, creating high quality content and you need to redesign your web to communicate a unique value proposition to your customers.
Now that you are building your content on long tail keywords and optimizing pages, do not forget to measure your ranking and traffic.
We recommend the All in One SEO plugin to optimize your content with long tail keywords.
AIOSEO will score your posts and pages based on how well optimize your keywords are. In addition, what should be your next step to improve it will also be recommended.
Plus, it’s easy to get long tail keywords with All in One SEO’s Semrush integration.
I hope this article will help you in improving website traffic and taking you to the next level of success of your website.
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